IGA cut back the size of their supermarket and significantly reduced their footprint from 1,000m2 to 330m2 and changed to an inferior brand being Friendly Grocer. FG was performing very poorly, causing the specialty tenants to suffer greatly in their trade. A poorly performing anchor tenant, being a centres supermarket, can be highly detrimental to the success or demise of a centre.
Conducted research for supermarket demand based on local demographic data and ABS statistics.
Friendly Grocer was heavily in arrears and struggling, managed this exit process, collected all arrears, facilitated make-good.
Introduced Grosco by Exotic Grocer Supermarket to replace the Friendly Grocer, restored the size of the supermarket to its original 1,000m2 footprint, trippling the size of the anchor tenant and breathing new life into the centre.
Full centre rebrand from Kingswood Park Village to North Penrith Marketplace (Show new branding eg logo and an excerpt from the brand kit)
Ambience Upgrade – full cosmetic works renovation to the entire centre & external areas. Works included: Line marking, painting, roof painting, landscaping clean up, planting, replacement of outdated signs and bollards, removal of disused trolley bay, re-mulching of gardens, new common area bins and benches, pressure washing and re-sealing of the concrete promenade infront of shopfronts, new lightbox signage for all tenants, new signage pylon, removal of overgrown and derilict trees and shrubs where applicable, introduction of new cleaner and landscaper, installation of more CCTV and flood lights in carpark for greater level of safety and secuity.
Specialty tenancy remix (removal of outdated uses and introduction of night time activated uses including a dessert bar night time cafe.
Brand new lightbox signage aligned with new centre branding & brand new signage pylon with unifrom North Penrith Marketplace branding.
Rectified a 3 year old 700m2 vacancy that 3 separate agents had attempted to lease prior to Greyfield’s engagement.
Highly successful Grand Re-Opening to re-engage the local community
Centre transformation featured in the Western Weekender newspaper
Refurbishment clauses enforced with all specialty tenancies to uplift the businesses and quality of the offering within the centre
Key achievements:
Achieved 100% occupancy & 0% vacancy
Huge improvement in tenant and community sentiment following the ambience upgrade & cosmetic renovation
Tripled the size of the supermarket and anchor tenant
Rebrand well received by community
Community engagement in the asset re-established
Featured in the Western Weekender newspaper on 2 occasions
